The right moment
People open Wave in the morning, on the day they decided to take care of themselves. A gym, a meal plan, a supplement, a physio or a sleep product meets them there, not in a feed they are scrolling to avoid something.
Advertisers
Meet people on the morning they chose to feel better.
Wave is opened first thing, by people paying attention to how they sleep, move and eat. An ad there is a recommendation at the right moment. It carries no tracking, and it never sits beside a lab result.
Why Wave
An audience that is actually listening.
No tracking, by design
Wave carries no advertising identifier, no pixel and no third-party script. Your creative is an image we host, and a counted tap. Nothing about a member leaves the app, which is the only way a wellness audience will ever trust the ads it sees.
Never beside the clinical
Where an ad can appear is decided in one place. There is no slot on results, trends, protocols, messages or the biological age. Your placement sits on the lifestyle surfaces: Today, nutrition, fitness, the face scan.
- 2formatsa square and a wide banner, uploaded creative only
- 4lifestyle surfacesToday, nutrition, fitness and the face scan
- 0trackers, pixels or identifiersan image we host and a counted tap, nothing more
Formats and specs
Two formats. Uploaded creative only.
Your artwork is hosted by us and served from the app's own origin. No hosted URLs, no pixels, no scripts: the app's security policy allows images from one place, and that is the point.
Square 1:1
- Recommended
- 1000 x 1000 px
- Minimum
- 710 x 710 px
- Where
- Sponsor rows under the Today feed and at the foot of Nutrition, Fitness and the Face scan.
Wide banner 3:1 to 4:1
- Recommended
- 2250 x 750 px
- Minimum
- 1124 px wide
- Where
- Under the quick row on Today, the top of Nutrition and Fitness, and the footer of every lifestyle page. Shown full width, never cropped; the Sponsored tag sits over the top-left corner.
Where it sits, drawn to scale
One buy covers a phone and a desktop. The shaded area is the ad, against the screen it lands on.
Wide banner, on a desktop
2250 x 750 px · shown to 1072 px
Full content width, never cropped. The Sponsored tag sits over the top-left corner.
Wide banner, on a phone
the 1:1 swaps in · 1000 x 1000 px
A 3:1 banner on a phone is a stripe nobody can read, so the square you supplied with the buy takes its place.
Square row, on a desktop
1000 x 1000 px · three across
The sponsor row under the feed, and at the foot of Nutrition, Fitness and the Face scan.
Square row, on a phone
1000 x 1000 px · one, full width
The same row, stacked. Center-cropped to a square, so keep logos away from the edges.
One square creative, rotating in the square slots.
A wide banner plus a square. The banner runs in the wide slots and the square competes in the square slots as real inventory, so an enhanced buy is in both places.
Every placement carries a visible Sponsored tag. Every tap is counted on our side and reported to you; nothing is counted on the member's. We do not run advertising for tobacco, gambling, unregulated medical claims or anything a wellness audience would not expect to meet in the morning.
Get in touch
Tell us what you would like Wave Wellness members to know.
Wave Wellness is built and operated by Wave Agency in Melville, New York. Send a note and a person answers, usually the same business day.
- Launch pricing for founding advertisers, while the app is in early access.
- Creative help if you need it: we cut both formats from your brand kit.
- Monthly reporting: impressions and taps, per placement.